WUC KARATE 2016

wuc karate

10 - 13 August 2016

Visual Identity

Logo

The straight lines reinforce the logo’s precision and its upward movement refers to the idea of growth. The vibrant and energetic red complements the logo’s concept and allows for the integration of various elements, contributing to a simple yet thoughtful result. The structure’s rigidity is broken by the softness of the human silhouette highlighting the organic art behind this sport.

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Poster

To represent the event’s dynamics, the poster embodies bold martial arts’ movements.
The logo’s angular motion was articulated in the flying kick, making the main figure the event’s visual guide. The red, against the white and blue, highlights the main figure whose powerful movements, along with a clean background, invite the observer to understand the poster’s entire flow.

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